Basic SEO - Images
Images become very interesting for SEO, as search engines also show images in the search results.
SEEEMS.CMS has properties on images that allow you to edit all of the SEO relevant properties of an image. Nevertheless, you do still have to do some of the work on your images and SEO manually!
1) give the images a descriptive file name so that the search engine can find the file
2) add a title to the image object
3) add an alt text to the image object
4) add image text with the image's object that shows as text on the page
5) use the SEEEMS.CMS lightbox option or image text shown beneath the image to provide extra information on the image when users view the enlarged version.
Why is it important to use a Title tag and an Alt tag on an image?
Search Engines use this information. This content on one image may not have an impact, but when put together with everything else that you do towards SEO it really can make a difference to improving your keyword relevance and density on each page.
How do you use these effectively?
As with everything SEO, use the tools correctly. Do not simply use a list of keywords, think about the purpose of using these tools.
The Title tag gives your visitors more information about the image and also increases the general accessibility and usability of your web pages.
The Alt tag is intended to give a text alternative where an image is missing, and this also includes those who are visually impaired and use a screen reader.
Both tags should be different and, as mentioned above, each has a specific purpose. Use descriptive text that makes sense and helps the user, however, if you possibly can, also add in relevant keywords.
SEEEMS.CMS implements images with image tags, not as embedded javascript objects. This means that the images appear as images. SEEEMS.CMS can hide images from being found by adding them as javascript objects but this will need special properties applied.
By entering file name, title, alt text and image text you can enrich your page and make it more user friendly and accessible, whilst at the same time improving your SEO.
1) give the images a descriptive file name so that the search engine can find the file
2) add a title to the image object
3) add an alt text to the image object
4) add image text with the image's object that shows as text on the page
5) use the SEEEMS.CMS lightbox option or image text shown beneath the image to provide extra information on the image when users view the enlarged version.
Why is it important to use a Title tag and an Alt tag on an image?
Search Engines use this information. This content on one image may not have an impact, but when put together with everything else that you do towards SEO it really can make a difference to improving your keyword relevance and density on each page.
How do you use these effectively?
As with everything SEO, use the tools correctly. Do not simply use a list of keywords, think about the purpose of using these tools.
The Title tag gives your visitors more information about the image and also increases the general accessibility and usability of your web pages.
The Alt tag is intended to give a text alternative where an image is missing, and this also includes those who are visually impaired and use a screen reader.
Both tags should be different and, as mentioned above, each has a specific purpose. Use descriptive text that makes sense and helps the user, however, if you possibly can, also add in relevant keywords.
SEEEMS.CMS implements images with image tags, not as embedded javascript objects. This means that the images appear as images. SEEEMS.CMS can hide images from being found by adding them as javascript objects but this will need special properties applied.
By entering file name, title, alt text and image text you can enrich your page and make it more user friendly and accessible, whilst at the same time improving your SEO.
An example of Images and SEO
If you want to use images on your page and the page contains, for example, information on how to apply SEO on images you will probably need to optimise the content for 'images and SEO', 'images' and 'SEO'. To illustrate that we have highlighted the words with bold text on this page. The image below has been optimised. Take a look at the source of this page and search for image-and-seo.jpg. There you can see how the image appears in the code. This is achieved by naming the image correctly. Never leave an image with the ID number attached to it by the device that took it. Never put spaces between words, always use hyphens. If you can, include relevant keywords.
You can furthermore improve the SEO by applying links to the image to relevant content. You can even apply this content directly on the image. To do this you need to enter the BackOffice edit mode that gives you additional options for Image and SEO. Versions of SEEEMS CMS after August 2014 allow all properties to be edited FrontEnd.
You can furthermore improve the SEO by applying links to the image to relevant content. You can even apply this content directly on the image. To do this you need to enter the BackOffice edit mode that gives you additional options for Image and SEO. Versions of SEEEMS CMS after August 2014 allow all properties to be edited FrontEnd.
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