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                         Search engine optimization Search engine optimization  ( SEO ) is the process of affecting the visibility of a  website  or a  web page  in a  web search engine 's unpaid results—often referred to as "natural", " organic ", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into